The Beautiful Discord Branding

  • Client

    Jonathan is the lead singer of Christian rock band The Beautiful Discord. He is a male in his late 20’s who aims to use music to share with listeners the sanctuary found within faith. The band’s listeners are Christian teenagers and young adults of all genders.

  • Project

    The name “The Beautiful Discord” represents the inner strife we all feel and the beauty of our flaws. The band’s branding portrays a tone of imperfection coupled with stability. Finding shelter within the grace of God in the midst of life’s challenges gave inspiration for the EP artwork and cover design. A ship lost within a sea storm sails towards the sun, which represents God’s refuge.

    Band Photography by Clay Cook

  • Requirements

    • Brand identity
    • Logo design
    • Artwork for the “Refuge” EP
    • Concert posters
    • Business cards
    • Social media images
    • T-shirts
    • Merchandise table signage

  • Outcome

    The Beautiful Discord used their brand identity and materials to help book performances across the United States including a California Tour. Listeners from across the United States have enjoyed their live performances.

The Beautiful Discord EP  Album Rendering
The Beautiful Discord Business Card Rendering
The Beautiful Discord Facebook Rendering
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"I Know" Lyric Video