Express Labels Branding

  • Client

    Express Labels is an end-user label manufacturer and seller. It is a sister company to DIscount Labels, and both companies are owned by Brook + Whittle.

  • Project

    Express Labels needed to be rebranded as an end-user label seller. Previous branding was dated and appealed to an older demographic. Updated branding needed to appeal to a younger audience and small business owners.

  • Requirements

    • Appeal to a younger demographic
    • Create a welcoming, yet exciting, brand
    • Update logo design
    • Create marketing materials for print and web

  • Outcome

    Express Labels has continued to generate increasing annual sales thanks to its unique branding in the end-user label sector.

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Sample Label Creation

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