Express Labels Branding
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Client
Express Labels is an end-user label manufacturer and seller. It is a sister company to DIscount Labels, and both companies are owned by Brook + Whittle.
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Project
Express Labels needed to be rebranded as an end-user label seller. Previous branding was dated and appealed to an older demographic. Updated branding needed to appeal to a younger audience and small business owners.
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Requirements
• Appeal to a younger demographic
• Create a welcoming, yet exciting, brand
• Update logo design
• Create marketing materials for print and web -
Outcome
Express Labels has continued to generate increasing annual sales thanks to its unique branding in the end-user label sector.