Discount Labels is a wholesale label manufacturer and seller. It sells to seasoned business professionals and label distributors who respond well to printed media.

The catalog was created to give label distributors a tool to sell to their customers; the end users of the label products. 2020 was the first year in 6 years that Discount Labels did not outsource the design of its annual product catalog. I took the responsibility of creating an all-new InDesign document, layout, pagination, proofing, and pre-press. The other designer in Discount Labels Marketing formatted the images and designed the catalog covers.

• Provide sales tool for distributors
• On-time delivery of print-ready files
• Complete catalog redesign
• Updated pricing charts
• Updated imagery and label samples

I worked closely with the Discount Labels Marketing team to implement all needed updates for the 2021 and 2022 catalogs. Thanks to my InDesign expertise, the catalogs were mailed to distributors on time.